And about those triangles? Our clients can tell you that our letters and presentations are filled with colorful little triangles. But why?

Pat and Chris discuss the proposals
    Pat: Now, which proposal did you want to go with?

    Chris: You know, the one with all the emphasis on marketing strategy.

    Pat: Which one?

    Chris: Remember? The one with the really creative, unexpected ideas...

    Pat: I'm not sure...

    Chris: The one with all the triangles.

    Pat: Oh, that one! Thomas Keith & Associates, right?

    Chris: Yeah, that one.

Little colored triangles - your basic mnemonic device

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